Frequently Asked Questions

MVP Kids’ mission is to captivate kids of all ages with purposeful entertainment while supporting parents, caregivers, educators, coaches, and counselors to prepare kids to become Real MVPs®, living responsible and meaningful lives. Our publishing division offers a growing library of more than 90 book titles, from board books to chapter books, including some titles in Spanish. Our Instill curriculum kits are being used in nearly 1,000 early learning environments and 500 homes. We are pleased to announce that we are currently developing multiple television series which will be available soon! Visit MVPKids.TV for more information.

Our team is an extensive partnership of diverse professionals across multiple disciplines including designers, writers, illustrators, producers, educators, translators, mental health professionals, and more! We are parents, grandparents, and mentors with a passion to help children grow up well. The strength of our diversity, our varied backgrounds, beliefs, and life experiences ensures we create products with a well-balanced perspective focused on children’s wellbeing.

All our products model widely-accepted virtues, good character, connected relationships, and emotional regulation. Our stories and tools address social skills, promote mental and emotional health, and provide wisdom for making good choices. Our subject matter is insulated from hot topics in order for our helpful content to remain evergreen. You will find MVP Kids characters your children will relate with and others that reflect the likeness of others very different from them. MVP Kids content helps children develop a healthy sense of self, respect for others, and skills to overcome challenges. 

Children need intentional guidance with so much more than academic subjects. Our products help teach children social skills, such as how to be a good friend, use good manners, respect authorities, ask forgiveness, or deal with bullying. In addition, we provide children with coping skills for emotional regulation, such as pausing before reacting, managing anxious thoughts, and evaluating and expressing feelings. Together, these concepts build into living skills required for a responsible, meaningful life—practicing self-control, taking responsibility for one’s actions, and making wise choices. Our curriculum programs and tools provide teachers and caregivers with strategies to manage classrooms, build positive habits, and foster kindness, excitement, responsibility, and community in their learning environments. All our products steer clear of political and social agendas because we believe shaping good character in children benefits everyone.

Regardless of how you fill in the blank above, we can all agree that community is an important part of each child’s upbringing. Whatever communities your family belongs to can benefit from MVP Kids’ belief that parents and involved community members are a child’s best mentor. We do our best to represent a wide variety of families so that children can identify with our MVP Kids characters in some way and also see their diverse community reflected in the World of MVP Kids. To best support all families, our products focus on the most common behavior and emotional challenges that families and children experience. Our goal is to remain free of political and social agendas and to be universally applicable. Our products support respect for differences and a genuine appreciation for others. We provide tools for parents and mentors to extend these lessons to fit their personal contexts and beliefs.